A designer by day.

To all of you who go totally blank on us when we tell you that we’re graphic designers, here’s the lowdown on who we really are.

We are the voice in your head that tells you to buy the green box of snacks instead of the pink one because we made it look so much healthier knowing that you will never look close enough to realize that both have the same nutrition facts.


We are the voice in your head that tells you to try that new hip café downtown instead of your regular next-door one because we managed to convince you that the experience is different and much more satisfying.

We are the thought/idea/image/color that first pops into your head whenever you hear the name of a famous person or brand. We infest your brain with referential visuals.

We are the voice in your head that tells you to buy this outfit instead of that other one because it will make you feel insert-personality-trait-that-best-suits-you-here.

We are the eye candy that tickles your retina buds whenever you hold any and I mean ANY printed material in your hands.

We are the voice in your head that tells you to vote for this or that, to stand with or against that, to trust this or that… We are your voice. We forge your opinions in ways you cannot imagine.

No, we do not design buildings nor are we interior decorators nor painters. No, it’s not just about the billboards that pollute your eyeballs. Our pollution reaches the drawers of your bed table, the closets of your toilets down to the pockets of your wallet.

We are everywhere. We haven’t been there for centuries so it will probably be ages before you give us the same recognition (or money) as lawyers, doctors and engineers.

And yes the above doesn’t give the best impression of what we do, but if I had to choose between glazed and disdained stares, I’d go for the latter, anytime.